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Bike Culture

Wisconsin’s small, independent bike manufacturers stake their niche

  • 8 min to read

Wisconsin has a strong bicycling culture. A proud history of small manufacturing. And frankly, a tradition of tinkering. Put them together and it shouldn’t be suprising to find small bicycle manufacturers, assemblers, and entrepreneurs in the state.


Wyatt Bicycle Company

Michael Sauter welds a bike frame at Wyatt Bicycles in Bangor, Wis.

Trek Bicycle Corporation, that humbly began in 1976 in a red barn in Waterloo, Wis., 30 minutes northeast of the state capitol, now boasts more than 7,000 employees around the globe.

Wyatt Bicycles

Wyatt Bicycles owner Wyatt Hrudka assembles a bike at the company’s factory in Bangor, Wis.

Wyatt Bicycles

Wyatt Bicycles owner Wyatt Hrudka stands with one of his aluminum-frame Vista mountain bikes, made in Bangor, Wis.

Ellis Cycles bikes

The teardrop (here in red) is one of Dave Wages’ design signatures found on many Ellis Cycles bikes.

Ellis Cycles’ bikes

Ellis Cycles’ bikes come with a state outline featuring a star for Franklin, Wis., and “HANDBUILT WISCONSIN”.

The Ellis Cycles 'Modern Classic'

The Ellis Cycles “Modern Classic” is one of Dave Wages’ hand-made bike models, shown here in his basement workshop in the Milwaukee suburb of Franklin, Wis.

Boogie Cruiser electric bike

A lavender Boogie Cruiser electric bike sits outside the headquarters of Small Town Bike Co. in Hingham, Wis. The battery fits in the back above the tire and under the rack.

Foldable E-bike

Small Town Bike Co. plans to launch its new model, the Foldable E-bike, this spring.

ON THE WEB: , , , . Wisconsin state bike trails: recreation/biking

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