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The Hair Forge is a family-owned business that makes hair pieces for men, including headbands, decorative hair ties, and long, thin pieces to hold together a bun. Chief Operations Officer Max Jarzen described its products as “innovative, maybe a bit edgy.”

“It’s new. It’s a different edge to a style that we hope guys will adopt,” Jarzen said.

The idea for the Hair Forge came when Max Jarzen and his brother, Rider, consulted their mom about how to wear their hair in a way that kept it out of their face and felt more stylish than a simple hair band.

Tracy Douglas, CEO of Hair Forge and mother of Max and Rider, couldn’t find any products online like the ones they imagined. She teamed up with her sons and her nephew, Jeremiah Mansavage, to create the Hair Forge and to give men more options.

“My boys have these really wonderful personalities and all these different ways of expressing themselves,” Douglas said. “This is a way for them to walk out into the world very authentically themselves.”

Douglas is acquainted with Lash Fary, owner and founder of Distinctive Assets, which puts together professional gift bags and often hosts celebrity events like the Grammys, the Tonys, and the Kids’ Choice Awards.

When Fary announced he was looking for products to fill the Grammy swag bags this year and invited businesses to apply, Douglas jumped at the chance. Fary loved the idea and approved it immediately.

This kind of exposure is a big deal, not only to promote Hair Forge’s products but also to send home its message that conventional masculinity has harmed men for decades and that an individualistic approach is much more practical.

“A lot of guys don’t really know how to use our stuff, or hair accessories in general,” said Rider Jarzen, the company’s chief innovation officer. “That’s the new teaching process. We want to normalize guys wearing it.”

Their most popular pieces include the sword hair staff, dubbed the Claymore, and their hair band with a wolf attached called the Fenrir. Both hair pieces come in silver and gold, and the Fenrir also has a bronze option.

Rider Jarzen said many men stop to check out the Claymore at their pop-up shops, even those without long hair. He finds it fascinating how customers often find other uses for the product, such as a paperweight or simply a decoration.

“Every guy I know wants a sword,” said Jarzen.

Interested parties can find one at , along with many other unique and stylish decorative hair pieces.