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Greenlanders walking along the small central shopping street of the capital Nuuk have a hard time avoiding the signs that the island is near the top of the Western news agenda.

Scores of journalists have arrived from outlets including The Associated Press, Reuters, CNN, the BBC and Al Jazeera as well as from Scandinavian countries and Japan.

They film Nuuk's multicolored houses, the snowcapped hills and the freezing fjords where locals go out in small boats to hunt seals and fish. But they must try to cram their filming into about five hours of daylight — the island is in the far north and the sun rises after 11 a.m. and sets around 4 p.m.

Along the quiet shopping street, journalists stand every few meters (feet), approaching locals for their thoughts, doing live broadcasts or recording stand-ups.

Local politicians and community leaders say they are overwhelmed with interview requests.

Juno Berthelsen, MP for the Naleraq opposition party that campaigns for independence in the Greenlandic parliament, called the media attention “round two,” referring to an earlier burst of global interest following Trump's first statements in 2025 that he wanted to control Greenland.

Trump has argued repeatedly that the U.S. of Greenland for its national security. He has sought to justify his calls for a U.S. takeover by repeatedly claiming that China and Russia have their own designs on Greenland, which holds vast untapped reserves of critical minerals.

Berthelsen said he has done multiple interviews a day for two weeks.

“I'm getting a bit used to it,” he said.

Greenland's population is around 57,000 people —- about 20,000 of whom live in Nuuk.

“We’re very few people and people tend to get tired when more and more journalists ask the same questions again and again,” Berthelsen said.

Nuuk is so small that the same business owners are approached repeatedly by different news organizations — sometimes doing up to 14 interviews a day.

Locals who spoke to the AP said they want the world to know that it's up to Greenlanders to decide their own future and suggested they are perplexed at Trump's desire to control the island.

“It’s just weird how obsessed he is with Greenland,” said Maya Martinsen, 21.

She said Trump is “basically lying about what he wants out of Greenland,” and is using the pretext of boosting American security as a way to try to take control of “the oils and minerals that we have that are untouched.”

The Americans, Martinsen said, “only see what they can get out of Greenland and not what it actually is.”

To Greenlanders, she said, “it's home.”

“It has beautiful nature and lovely people. It’s just home to me. I think the Americans just see some kind of business trade.”

Kwiyeon Ha contributed to this report.